liz’s essentials: the hai. soap maker

soap maker. fighter. dreamer. liz keeps her rituals clean, creative, and always in motion.

liz is the maker and master behind all of the hai. soaps. she handcrafts them in brooklyn with care and intention bringing to life the hai. terpene profiles. 

liz’s focus on minimal, clean ingredients started even before hai. soaps. in 2019, liz and her family packed up their lives in new york city and moved into a cabin in the pocono mountains. what started as a shift toward a more organic lifestyle quickly became something bigger — cooking everything from scratch, from cheese to bread to ice cream. that’s also where soap entered the picture.

“i just wanted us to use things i could trust,” she says. “if i couldn’t make it clean, i didn’t want it.” that intention grew into holy grail soaps, launched in 2020. what began as a small batch project for friends and family became an etsy shop, then a global business with customers around the world.

fast forward to today, and liz is back in brooklyn. she’s returned to hairdressing, taken up kickboxing for release and strength, and continues to craft soaps for both her own line and hai. “kickboxing clears my head. cannabis and craft keep me grounded,” she says. “i need all three.”

her music, too, shapes her process. songs, lyrics, and moods spark ideas for her soaps, which carry their own personalities much like a playlist. “people say i dream too big,” she laughs. “but dreams are what keep me moving. i want soap shops across america one day.”

in her bag:
🥊 boxing gloves + hand tape — her ritual for release, strength, and flow.
🍊 hai. citrus smash aio — bright, balanced energy that carries her between work, boxing, and craft.
🧼 hai. soap — clean skin care made with coconut oil, olive oil, and intention — her creation, and a reminder of her roots.
💨 puffco pivot — for moments of calm and clarity when the city gets loud.
💧 hai. water bottle — hydration that keeps her rhythm strong.

for liz, every essential tells a story — of resilience, ritual, and return. from the poconos to brooklyn, her journey proves that dreams and discipline can coexist.

“life is about movement,” she says. “sometimes that means a round in the ring, sometimes it’s a batch of soap, and sometimes it’s just staying present. hai. fits right into that — clean, intentional, and always evolving, just like me.”