4/20 new additions to the hai. family

this 4/20, we’re introducing a small collection of new pieces designed to live alongside your everyday rituals. from limited edition accessories to updated essentials, these additions expand the hai. world beyond the jar—bringing the same attention to detail, texture, and intention into the objects you reach for every day.

here’s what’s new.

limited edition red mood mats

to celebrate 4/20, we’re releasing a new limited edition red hai. mood mat.

made from fully recyclable material and designed with the same feel and durability as our original mats, this version adds a bold seasonal color to your setup while keeping the clean, minimal aesthetic that defines the hai. ritual space.

available for a limited time.

hai. keychains

we’re introducing two new keychains designed as small everyday objects that carry the brand with you wherever you go.

a gold hai. logo keychain will be available both at events and on our website.

a hemp leaf keychain will be released exclusively at in-person events as a limited drop.

simple, durable, and easy to add to your daily carry.

new soaps in three signature scents

our soaps are returning with an updated formula and three new scent pairings inspired by familiar hai. flavors:

papaya sunrise
berry cooler
basil bomb

each bar now includes cocoa butter while maintaining the same gentle base formula. designed to support slower routines and everyday resets, they bring the hai. ritual into your morning or evening in a new way.

limited edition hai. t-shirts

we’re also releasing soft american apparel t-shirts featuring the hai. logo.

these shirts will be available exclusively at in-person events and released in limited quantities.

a simple extension of the brand—made to be worn, collected, and remembered alongside the moments they came from.

as always, many of these pieces are released in small batches and may not return in the same form. if you see something you love at a pop-up or event, it’s worth picking up while it’s there.